https://www.anwarwho.com/about-1 daily 0.75 2024-04-02 https://images.squarespace-cdn.com/content/v1/6214a3a7e9859e2a12ef375e/3cd13f98-2b20-4519-b634-d69fb8ddccf6/e845545f-8368-4c36-8a52a-0a7088dd92f0.jpg Contact - Hi, I’m Anwar. An ad creative who’s always thinking up left-field ideas before saying the right things to the right people, at the right place and time. My love for advertising started as a kid when I would always look forward to catching commercials in between my favourite TV shows – think TVCs for IKEA with Chua En Lai, Anything & Whatever canned drinks, and Republic of Singapore Navy. Years later, it only made sense that I decided to major in advertising. Today, I’m thankful to be in this wildly entertaining industry, with odd career highlights that include stealing a Sheng Siong shopping cart to film for a Young Lions entry (which would eventually land me in Cannes to represent Singapore), channeling Victorian-era colloquialism in writing as Stamford Raffles for almost a year, and convincing a client to buy a TVC idea they never asked for. Throughout my 9-year journey, I’ve been lucky enough to have had the opportunity to produce creative and effective work across various platforms for a diverse list of clients such as PUB, MCCY, Red Bull, Lipton, MOH, Jewel Changi Airport, and Volkswagen. When I’m not knee-deep in creative briefs, I enjoy spending my time curating sunsets at beach clubs and building up dancefloors as a DJ. Currently a writer for hire, so hit me up if you’d like to have a chat! https://www.anwarwho.com/about daily 0.75 2022-02-22 https://www.anwarwho.com/work daily 1.0 2024-04-30 https://www.anwarwho.com/work/theflashmob monthly 0.5 2022-03-01 https://www.anwarwho.com/work/thebiggerpicture monthly 0.5 2024-04-02 https://images.squarespace-cdn.com/content/v1/6214a3a7e9859e2a12ef375e/5f4a5e33-1fe7-4ff4-b797-8a97c808e8c7/UNwomen+-+Vest.jpg https://images.squarespace-cdn.com/content/v1/6214a3a7e9859e2a12ef375e/a1ade142-8ef1-47d1-addc-0cf339ed2601/UNwomen+-+Life+Raft.jpg https://www.anwarwho.com/work/livejuicy monthly 0.5 2022-02-23 https://images.squarespace-cdn.com/content/v1/6214a3a7e9859e2a12ef375e/d6bae0fe-005f-469b-9d8b-680703c2112b/FTF-Live-Juicy---Apple_872.png Work - Live Juicy https://images.squarespace-cdn.com/content/v1/6214a3a7e9859e2a12ef375e/3c32ab86-1fa7-4cd7-b79a-75314fd00e01/FTF-Live-Juicy---Mango_871.png Work - Live Juicy https://images.squarespace-cdn.com/content/v1/6214a3a7e9859e2a12ef375e/93705388-c15d-43e3-88c9-18bd9d9376bb/FTF-Live-Juicy---Carrot_870.png Work - Live Juicy https://images.squarespace-cdn.com/content/v1/6214a3a7e9859e2a12ef375e/37713f13-278b-4073-a56d-f6a5ce321594/Screen+Shot+2022-03-02+at+3.30.21+PM.png Work - Live Juicy https://www.anwarwho.com/work/sparkthenext monthly 0.5 2022-02-23 https://images.squarespace-cdn.com/content/v1/6214a3a7e9859e2a12ef375e/c33ca0bc-048b-47ba-beca-9c3f39f14a8a/5ff5e80a22ebf7a951a2b59b_2H3A5005.jpeg Work - Spark the Next Using sensor technology and digital screens, 'Invisible Gallery' invited youths to shine a light on blank canvases to reveal portraits and stories of profiles who suffered from unseen issues, such as depression, domestic violence and poverty. The installation encouraged youths to be more aware and empathetic of those suffering in darkness. https://images.squarespace-cdn.com/content/v1/6214a3a7e9859e2a12ef375e/f570e033-ba5a-4302-8d87-337c43a5e5ab/5ff5e80a22ebf731aea2b5b7_DSC_1259.jpeg Work - Spark the Next 'Youths-like-us' installations profiled famous Singaporeans before their successes, to show that they too started as everyday Singaporeans – success isn’t about going where someone has gone before, but paving your own path with confidence. When youths approached each life-sized statue, they received a “call” from the personality, who encouraged the user to define success in their own way. https://images.squarespace-cdn.com/content/v1/6214a3a7e9859e2a12ef375e/ed072791-24fb-4daf-8dd8-2e520ea6c3d6/SC1_8528.jpg Work - Spark the Next 'Shape Your Somerset' was a wall filled with images of different parts of the Somerset Belt, along with blank coasters that encouraged them to share changes they'd like to see in the near future. In exchange, they received bubble tea, on us. https://images.squarespace-cdn.com/content/v1/6214a3a7e9859e2a12ef375e/2cb71538-233b-488b-8369-b3592c656d2a/5ff5e80a22ebf7f5b7a2b5af_DSC_1107.jpeg Work - Spark the Next 'Room For Change' welcomed youths to start sustainable habits from home – a closet revealed the social and environmental repercussions of fast fashion. A digital dining table provided some food for thought about the harmful effects of plastic waste, and a computer desk highlighted the importance of recycling electronic waste. https://www.anwarwho.com/work/foodprisoner monthly 0.5 2024-04-02 https://images.squarespace-cdn.com/content/v1/6214a3a7e9859e2a12ef375e/39c6a2d2-ad70-4368-967e-30d1e3922092/30709641_10155854732518935_268823132633038848_n.jpeg Work - Food Prisoner https://images.squarespace-cdn.com/content/v1/6214a3a7e9859e2a12ef375e/4fd7b0f1-05b9-4c27-b246-47ea123599f5/IMG_4716.jpg Work - Food Prisoner https://images.squarespace-cdn.com/content/v1/6214a3a7e9859e2a12ef375e/411f8f28-1445-43eb-8565-27862f954a59/IMG_4697.jpg Work - Food Prisoner https://images.squarespace-cdn.com/content/v1/6214a3a7e9859e2a12ef375e/c1762a70-600a-4af4-bef3-dd0cb2df10ac/IMG_4701.jpg Work - Food Prisoner https://images.squarespace-cdn.com/content/v1/6214a3a7e9859e2a12ef375e/bf5a807c-9529-47e9-b570-c3677426338c/8fad2cd6-7cf3-43db-9d2a-52f847c41d8a.jpg Work - Food Prisoner https://images.squarespace-cdn.com/content/v1/6214a3a7e9859e2a12ef375e/de7b6403-459b-421d-8c91-01b41fdab633/IMG_4692.jpg Work - Food Prisoner https://images.squarespace-cdn.com/content/v1/6214a3a7e9859e2a12ef375e/d22aa7e7-d591-4e92-ba5c-10f460c87946/image-asset+%281%29.jpeg Work - Food Prisoner https://www.anwarwho.com/work/themostdangerousanimal monthly 0.5 2024-04-02 https://images.squarespace-cdn.com/content/v1/6214a3a7e9859e2a12ef375e/4320ce00-1a8b-4ed7-a5fd-bb30d3c67012/suyash_keshari_wwf_international_ww1132306_752426.jpeg Work - The Most Dangerous Animal in the Forest https://www.anwarwho.com/work/whatafeeling monthly 0.5 2024-04-02 https://www.anwarwho.com/work/glow-the-future monthly 0.5 2024-04-02 https://images.squarespace-cdn.com/content/v1/6214a3a7e9859e2a12ef375e/f2b071f6-b063-4a63-a97d-f69da0cf29df/GTF-Pg15.1.jpg Work - Glow the Future https://images.squarespace-cdn.com/content/v1/6214a3a7e9859e2a12ef375e/90623a7e-f7a7-41c5-872b-0be386d4fafa/GTF-Pg6_2.jpg Work - Glow the Future https://images.squarespace-cdn.com/content/v1/6214a3a7e9859e2a12ef375e/59fc9773-448f-4e53-a28a-33f41ad0d934/GTF-Pg7._3.jpg Work - Glow the Future https://images.squarespace-cdn.com/content/v1/6214a3a7e9859e2a12ef375e/69c2550a-9dd8-4a37-ba10-7feb8807efbc/GTF-Pg8.3.jpg Work - Glow the Future https://images.squarespace-cdn.com/content/v1/6214a3a7e9859e2a12ef375e/a74cc405-8228-4c91-8141-dc57a4ce2a64/GTF-Pg9.2.jpg Work - Glow the Future https://images.squarespace-cdn.com/content/v1/6214a3a7e9859e2a12ef375e/55322ce4-760b-4a93-8be3-0d03d7facd27/GTF-Pg10%2B2.jpg Work - Glow the Future https://images.squarespace-cdn.com/content/v1/6214a3a7e9859e2a12ef375e/9b011242-6695-4957-80be-2dc28ed9ca93/GTF-Pg11.3.jpg Work - Glow the Future https://images.squarespace-cdn.com/content/v1/6214a3a7e9859e2a12ef375e/66b461e2-70bd-4454-b4a9-118068025d1f/GTF-Pg12.4.jpg Work - Glow the Future https://images.squarespace-cdn.com/content/v1/6214a3a7e9859e2a12ef375e/df9d7fa8-d634-4d9f-ac91-c7179b032916/GTF-Pg16.2.jpg Work - Glow the Future https://www.anwarwho.com/work/only-together monthly 0.5 2023-10-23